Wishlists
Navigate to yStore → Marketing → Wishlists.
The Wishlists admin shows every wishlist created in the store — by registered customers and by guests (tracked via cookie). Wishlists are strong purchase-intent signals: a customer who has saved a product is actively interested but has not yet committed to buying.
How wishlists work
- Every customer and guest session gets one default wishlist created automatically on the first save.
- Customers can create additional named wishlists — for example "Birthday ideas", "Home office", "Next season".
- Both products and Craft entries can be added to a wishlist.
- The maximum number of items per wishlist is configurable at
yStore → Settings → Customers → Max wishlist items. - When a guest creates a customer account with the same email, their guest wishlist items are merged into their new customer account automatically.
Admin list columns
| Column | Description |
|---|---|
| Name | Wishlist name — defaults to "Default" for the customer's first list |
| Customer | Linked customer account, or "Guest" for cookie-tracked visitors |
| Items | Number of products and entries saved to the wishlist |
| Shared | Whether public sharing is enabled for this wishlist |
| Date created | When the wishlist was first created |
Click any wishlist to see all saved items, their current prices, and stock status.
Using wishlists for marketing insights
Identifying high-demand products
Aggregate wishlist data across all customers to find which products are most commonly saved. Products with many wishlist saves but low conversion are often blocked by price or availability — excellent candidates for:
- A targeted discount via a catalog rule for wishlisting customers
- A Watchdog campaign to notify when the product goes on sale
- A flow that sends a price-drop email when the product is discounted
Identifying high-intent customers
A customer who has wishlisted a product recently is actively shopping. Target these customers with:
- A flow triggered by Wishlist Item Added to follow up within 24 hours
- A catalog rule for a specific customer group of active wishlist users
Wishlists and Watchdog
Wishlists and Watchdog are complementary signals:
| Signal | Intent level |
|---|---|
| Product wishlisted | Interested — wants it, hasn't bought yet |
| Watchdog alert set (stock) | Waiting — would buy if it were available |
| Watchdog alert set (price) | Price-sensitive — would buy at the right price |
| Wishlisted + Watchdog alert | Highest intent — wants it, waiting for a trigger |
A customer in the last row is very likely to convert if given the right offer. Consider pairing the automatic Watchdog notification with a flow-triggered coupon for maximum impact.
Using wishlists in flows
The Wishlist Item Added trigger fires every time a customer adds a product to any of their wishlists. Use it to build targeted follow-up sequences:
| Flow goal | Setup |
|---|---|
| Follow-up email with related products | Trigger: Wishlist Item Added → Wait 1 day → Send Email with similar products |
| Price-drop notification | Trigger: Wishlist Item Added → Add customer tag wishlist-{productId} → Flow: Catalog Rule Matched → send coupon to tagged customers |
| Wishlist-to-purchase nudge | Trigger: Wishlist Item Added → Wait 7 days → Condition: no order placed → Send Email "Still want it?" |
See Flow Manager for flow building details.
Configuration
Go to yStore → Settings → Customers.
| Setting | Description |
|---|---|
| Max wishlist items | Maximum products a single wishlist can contain |
| Allow multiple wishlists | Whether customers can create named wishlists beyond the default |
| Allow guest wishlists | Whether cookie-tracked sessions can save wishlists without an account |
| Allow wishlist sharing | Whether customers can share a public link to their wishlist |
Wishlist sharing
When wishlist sharing is enabled, customers can generate a public link to any of their wishlists. Visitors who open the link can see — and add to cart from — the wishlist without logging in.
This is commonly used for:
- Gift registries (share a wishlist with family/friends before birthdays or holidays)
- B2B product selections (share a list with a procurement team for approval)
Shared wishlists are read-only for visitors — they cannot modify the original list.