Marketing

Navigate to yStore → Marketing in the Control Panel.

Marketing tools help you acquire customers, retain them, and recover lost sales. Combine promotions, coupons, customer rules, and automation flows to run targeted campaigns that run on their own.

Banned Customers

Block customers from checkout by email address, IP address, or name — with immediate effect.

Subscribers

Newsletter subscriber list — status lifecycle, double opt-in flow, subscription sources, and export.

Subscription Settings

Configure double opt-in, guest subscriptions, and newsletter behaviour.

Wishlists

Customer and guest wishlists — buying intent signals, high-demand product insights, and flow integration.

Watchdog

Back-in-stock and price-drop alerts — customers subscribe and are notified automatically when conditions are met.

Abandoned Carts

Monitor lost carts, trigger manual recovery emails, and track recovery status across your customer base.

Shared Carts

Shareable cart links for B2B approval flows, gift purchasing, and support scenarios.

Coupons

Discount codes with validity windows, usage limits, stacking rules, and eligibility conditions.

Gift Cards

Sell gift card products, generate PDF vouchers, manage codes and balances, and track redemptions.

Email Templates

Create reusable email designs, override system emails, and connect templates to automation flows.

Catalog Price Rules

Automatic price reductions across the catalog — no code required. Supports percentage, fixed, and set-price modes.

Customer Rules

Automatic customer segmentation based on order behavior, lifetime value, and purchase history.

Shipping Rules

Conditional shipping method availability based on cart contents, customer attributes, and date windows.

Flow Manager

Visual automation engine — abandoned cart recovery, post-purchase sequences, lifecycle triggers, and advanced multi-step flows.